Friday, March 05, 2010

TLC Dumps Miss America Franchise

clipped from

Cable channel TLC is jettisoning the 89-year-old franchise after three years despite strong ratings, which means the beauty pageant again will have to hustle to find a network.

"We are happy that TLC was part of the modernization and revitalization of the Miss America pageant," TLC said. "This year, we delivered record ratings, besting any of its prior performances on cable. However, our three-year deal has concluded, and we have chosen not to renew. We wish the Miss America Organization well."

The most recent airing was its highest-rated yet on cable, drawing 4.5 million viewers. Along the way, organizers have entertained all sorts of network requests to try to modernize the show, including adding behind-the-scenes reality-style elements.

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