Multichannel News
27-Jan-2009
The Jan. 24 live telecast of the Miss America pageant drew 3.5 million viewers, according to Nielsen Media Research data. The pageant telecast, in which Miss Indiana Katie Stam won the 88-year old pageant's title, was the second-most viewed on cable, behind last year's Miss America Live! event on TLC, which averaged 3.6 million viewers. The show was the most-watched show on cable for the night among adults 18 to 49 (1.73 million viewers), women 18 to 49 (1.2 million), adults 18 to 34 (977,000 viewers) and women 18 to 34 (714,000).
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