Newly-crowned Miss America 2007, Lauren Nelson turns into an overnight TV star this week. She flew from Vegas directly to meet with Diane Sawyer and the Good Morning America team yesterday, followed immediately by appearing with Regis Philbin and Kelly Ripa on 'Live with Regis and Kelly.'
With literally no time to breathe, Nelson was on another plane for last night's appearance on Larry King, while competing with herself on a taped interview on rival MSNBC's Scarborough Country. The media blitz continues today back in New York on Fox & Friends, followed again immediately on Fox's new 'Mike and Juliet Morning Show.' Tomorrow the frenzied pace continues with another national TV appearance on the CW morning News followed by a satellite cross-country radio tour. Whew, and that's only the first four days of her reign!
MISS AMERICA RATINGS
The 2007 Miss America Pageant, which premiered live on CMT Monday, drew a significantly younger audience, increasing its 18-24 audience by 257 percent. During that time period, CMT placed second in all of cable in the P18-24 demo. The median age for the 8PM telecast was 43 years old, down eight years from the 2006 Pageant. The 8PM premiere of Pageant averaged 2.4 million viewers, making it CMT's most-watched telecast since last year's airing. Cumulatively, the pageant reached 7.2 million total viewers in its two airings on Monday night.
The two-hour contestant special, 'Pageant School: Becoming Miss America,' which aired over the weekend prior to the Pageant itself was seen by more than 16 million viewers across 10 total plays on CMT, VH1 and MTV. The special was part of an original programming blitz consisting of over nine hours of pageant-related programming designed to drive overall viewership and awareness of Miss America.
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