THE beauty pageant is back and more popular than ever.
Renewing the fascination in the glamour quests is the recent success of Australia's Miss Universe contestants Jennifer Hawkins and Erin McNaught.
Selina Macdonald from Procon Leisure International – organisers of Bartercard Miss Indy, Ralph Australian Swimwear Model of the Year and the Face of Champ Car pageants – said there had been a 15 to 20 per cent increase in entrants.
"There is a lot more interest because girls know that it can platform them into an Australian, or even an international, modelling career," she said.
Ms Macdonald believed Hawkins' down-to-earth and girl-next-door image also helped lift the profile of pageants.
"I think with competitions, people had the perception of that bottle blonde and that has changed thanks to the Miss Universe contestants," she said.
"Jennifer Hawkins is a beautiful Australian lady. She's not too thin and she's very natural – she's everything that the girls want to be."
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