From left: MAO President & CEO, Art McMaster, Miss America 2009 Katie Stam,
and President & CEO of DSW Shoe Warehouse, Mike MacDonald
Columbus, OHIO -- December 7, 2009 -- DSW Shoe Warehouse and The Miss America Organization announced today they have entered into a long-term partnership. Under this agreement, DSW will become the official provider of shoes for the Miss America pageant and a national sponsor for The Miss America Organization. The two companies will also work together to develop a unique brand of footwear, which will be a first for The Miss America Organization.
“We are truly excited to enter into this partnership with DSW Shoe Warehouse,” said Sam Haskell, III, Chairman of the Board of The Miss America Organization. “DSW’s style fits with our message that Miss America is contemporary, hip and a style icon, and we’re anxious to help promote a wonderful company that shares the same strong connection to women we do.”