Saturday, May 16, 2009

JOHN TANTILLO: Trump Should Have Said “You’re Fired” to Miss California USA Carrie Prejean

Donald Trump has spoken and Miss California USA, Carrie Prejean, will keep her crown (for now).  This is a mistake, but Mr. Trump being the great promoter that he is knows better than to start a riot (which firing Miss Prejean would have done).

Unfortunately, Donald Trump is not a marketer and he doesn’t really understand how to build brands.

Unfortunately, many people missed my point.  I’m not speaking from a cultural or a political perspective here, I’m speaking about real marketing.  I care about marketing and what makes brands -– be they people, organizations, political parties or companies— work or not work in both the short and long-term.

 blog it

No comments: