The beauty pageant also continues to take its lumps on broadcast television.
Sunday night's Miss Universe contest, which bestowed the honor on Miss Puerto Rico, drew 9.7 million viewers. Although up slightly from last year when it aired on a Monday, it's down nearly 1 million from 2004's audience and way down from the glory years when upward of 38 million people would tune in.
Earlier this year, the Miss America pageant debuted on cable after ABC dumped it because of low ratings.
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