The 2010 Miss America Pageant ratings on TLC saw a strong increase of 1 million viewers for the live telecast from the Theater for Performing Arts in Planet Hollywood. The pageant, which crowned Miss Virginia Caressa Cameron as the new Miss America on Saturday, beat last year’s major network ratings for archrival Miss USA Pageant that arrives here for its May 16 telecast.
As a result, Miss America Pageant bosses have exclusively confirmed to Vegas DeLuxe that they now want to make its permanent home in Las Vegas. We posted the ratings results ahead of our competition yesterday.
At the end of this month, Miss America officials hope to wrap up negotiations with TLC, Planet Hollywood and the Las Vegas Convention & Visitors Authority so that they can call Las Vegas home for five more years through 2015 -- and even longer!