A memo supposedly from Art McMaster, Miss America's CEO:
Dear State Executive Directors,
I wanted to take a moment to provide you with some information and updates from the National Office.
Currently, we are still in negotiations with Planet Hollywood for Miss America 2009 to return to Las Vegas. We will continue to keep you well informed of our progress and once finalized, will announce the partnership and the date for our 2009 Pageant!
As you may have read from some of the national news stories, the ratings are out on The Miss USA Pageant that was televised on NBC last Friday night. And, although we are so sorry to see that Miss USA’s ratings declined by over 2 million viewers, it is important to recognize that our telecast of The Miss America 2008 Pageant set a new record and we continue to be moving on an upward trend!
While The Miss USA Pageant lost 2 million viewers and their ratings were at an all time low – Miss America gained one million new viewers with our Pageant and the introduction of our new Reality Show on TLC!
We are excited about the positive direction we are creating with the help and support of each one of you. Miss America continues to be the premiere Pageant and the Organization that offers contestants the opportunity to aspire to be a part of an amazing American tradition. While Miss USA continues to lose viewers, Miss America is growing and gaining viewers.
On a closing note, we are continuing to finalize plans for our National Workshop in August, so please remember to sign up if you haven’t already; our space is limited and we have had a wonderful response so far.
Thank you for your continued support. We are so proud of the work you are doing that makes us #1!
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