'Miss America Pageant' Was CMT's Most Watched Show Ever - Starpulse News Blog:
The 2006 'Miss America Pageant,' which premiered live on CMT on Saturday, Jan. 21, scored a record 3.1 million total viewers. The 'Miss America Pageant' ranks as the most watched telecast ever in CMT's history with total viewers, besting the 2005 'CMT Music Awards,' which had garnered 2.9 million viewers.
A phenomenal 12.5 million different viewers (cumulative) tuned in during the three weekend telecasts of the 2006 pageant (1/21 at 8 p.m.; 1/21 at 11 p.m.; and 1/22 at 5 p.m.).
'These stand out ratings for CMT and the 'Miss America Pageant' are just the beginning of a long and successful relationship,' said Paul Villadolid, vice president original programming and development, CMT. 'The buzz and promotion surrounding the Pageant were like no other in our history and the ratings were a resounding victory for the network. The 'Miss America Pageant' surpassed our previous benchmark for success and ranks as CMT's most watched program ever.'
'The Miss America Organization is thrilled with the strong numbers for our first year with CMT,' said Art McMaster, president/CEO, Miss America Organization. 'CMT has proven to be a wonderful partner for us and preparations for next year are already underway as we look to build on it.'"
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