The deal is done but isn’t yet officially signed. Billionaire real-estate tycoon Donald Trump is bringing his Miss USA beauty pageant to the Planet Hollywood resort to be broadcast on NBC on April 11.
He also owns the Miss Universe pageant. Expect the legal documents to be signed right after January 1.
Donald’s partnership with NBC was extended for three-additional years after the last March 28 telecast won by Miss Tennessee USA, Rachel Smith, who on a recent Vegas visit hit our party circuit and taped an episode of Mindfreak with magician Criss Angel.
She’ll be back for the crowning of her replacement in April. Our Nevada USA winner, Helen Salas placed in the top five winners. It will be the first time the live two-hour Miss USA pageant has been telecast from Vegas—and it now becomes the second beauty battle taking up a home at the Planet Hollywood resort.
On January 26, the Miss America live telecast will broadcast in HD from the newly redecorated casino hotel. NBC says there’s been renewed interest in beauty pageants, which is borne out by increased ratings.
“Beauty pageants have been redefined by our Miss Universe organization. With each passing year our ratings continue to get better because of the intelligent and beautiful women who participate in our competitions,” said Donald who is completing construction on two ultra-luxury condo towers here on the sight of the old Frontier resort property opposite Steve Wynn’s resort.
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