WHAT:When is a mass of summer blizzard activity throughout the United States and Canada a good forecast? On Thursday, August 9, because it’s not about the weather; it’s about helping kids in need. That’s the day Dairy Queen® will host the 2nd-annual North American “Miracle Treat Day” to benefit Children’s Miracle Network.During Miracle Treat Day, participating Dairy Queen and DQ Grill & Chill® locations will donate proceeds from every Blizzard® sold to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for 170 children’s hospitals.
Miss America 2007 Lauren Nelson, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen’s Miracle Treat Day. Nelson, an aspiring Broadway actor, is a student at the University of Central Oklahoma. Miss America titleholders have been involved with Children’s Miracle Network visiting hospitals and helping with fundraising activities since 1989.“With my love for children, I am proud to be spokesperson for Miracle Treat Day, as I know this event will do so much to help children all over North America,” said Nelson.Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $65 million during that time. “Miss America is such a positive role model and her visits are so inspiring to the children and adults she meets during her reign,” said Michael Keller, Chief Brand Officer for International Dairy Queen. “We are proud to have her as our honorary spokesperson. We set the stage last year raising more than $3.3 million during Miracle Treat Day. We look forward to topping that this year.”For more information visit miracletreatday.com
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