Today,
Safe Horizon, the nation’s leading organization dedicated to helping victims of domestic violence, officially launched the
public service announcement (PSA) for its groundbreaking
“#PutTheNailinIt” campaign to end domestic violence.
#PutTheNailinItencourages men and women to show support for victims of abuse and pledge to take a stand against domestic violence. They are encouraged to do this by painting their left ring fingernail purple, the color of the anti-domestic violence movement, and by donating at
safehorizon.org to help victims become survivors.
Safe Horizon, along with Arnold Worldwide in New York, produced a powerful 30-second PSA that features Miss America 2015 Kira Kazantsev, actress Kyra Sedgwick, actorAlan Cumming, bestselling author and legal expert Linda Fairstein, NBC News correspondent Tamron Hall, and New York Jets linebacker Quinton Coples, encouraging Americans to take a vow to end domestic violence.
“We all agree that domestic violence must end. Next, we must address how we can all work together to effectively put a stop to domestic violence,” said Safe Horizon CEO Ariel Zwang. “At Safe Horizon, we know what is working to stop violence in victims’ lives, and the generous donations that we receive from this campaign will enable us to deepen effective services for thousands.”
Every day women, children, and families arrive at Safe Horizon’s doors during their most critical time of need. After leaving a domestic violence situation, victims look to Safe Horizon for life’s most basic essentials: food, clothing, and a safe place to lay their head at night. Additionally, there are solutions that help end violence in people’s lives. As seen onThe Huffington Post, Safe Horizon has identified seven proven ways to end domestic violence. Along with shelter, other proven methods include orders of protection, advocacy, legal representation, hotline services, counseling and economic empowerment that all make a difference.
“We are deeply grateful to those individuals and institutions who have and will lend their voices to this campaign,” Zwang continued.
Safe Horizon encourages everyone to engage with the campaign in three simple ways. First, donate at safehorizon.org, then paint your left ring fingernail purple to show your support, and finally, use the #PutTheNailinIt to show your vow to end domestic violence.
The #PutTheNailinIt PSA will make its broadcast debut on Sunday, June 14 from 3-6PM ET during a special programming marathon on Investigation Discovery’s (ID) multi-platform public affairs campaign, INSPIRE A DIFFERENCE. It features encores of the most inspiring episodes of ID’s hit news magazine series DEADLINE: CRIME, featuring Tamron Hall, co-host of the third hour of NBC News’ TODAY and anchor of MSNBC’s NewsNation, who is lending her voice to the #PutTheNailinIt campaign.
Additionally, viewers can show their support for
#PutTheNailinIt by participating in a live Twitter chat with Hall and Safe Horizon’s domestic violence expert and Deputy CEO Liz Roberts from 4-5PM ET. Join the conversation by following @SafeHorizon and @DiscoveryID and use the hashtags #InspireADifference and #PutTheNailinIt.
To donate and learn more, visit putthenailinit.com or safehorizon.org.
About Safe Horizon
Safe Horizon empowers victims of domestic violence, child abuse, sexual assault and human trafficking to move from crisis to confidence – touching the lives of 250,000 New Yorkers every year. www.safehorizon.org
Contact: Safe Horizon Communications Department
t. 212.577.7709 | c. 646.306.1136
Source: Miss America Organization
Miss America 2015 Kira Kazantsev, Kyra Sedgwick, Alan Cumming and Tamron Hall officially launch Safe Horizon"s #PutTheNailinit PSA to end domestic violence
