Miss America may be searching for a new home, but NBC has renewed
its deal with Donald Trump and the Miss Universe organization to
televise "Miss Universe" and "Miss USA" for three more years.
"There's been renewed interest in this series of beauty pageants,
especially among a new generation of younger viewers," said Paul
Telegdy, executive vp of alternative programming, NBC. "NBC is
proud to maintain this unique American cultural tradition as a
viable series of competitive programming specials that continue to
be a popular source of entertainment."
The pageants are a joint venture between NBC and Trump. NBC's
extension begins in 2011, with Telemundo on board to simulcast Miss
Universe. "The 2010 Miss USA Pageant" will air on May 16.
The announcement comes the week after TLC declared it
will not renew its telecast deal with the veteran Miss America
organization.
No comments:
Post a Comment