ANIMAL rights' activists launched a campaign today to pressure Miss Universe, Japan's Riyo Mori, to stop wearing fur, accusing her of promoting cruelty.
Ms Mori, 20, a ballerina by training, wore a full-length fur coat at the pageant in Mexico City where she was crowned this year, People for the Ethical Treatment of Animals (PETA) said.
Supporters are being encouraged to email Ms Mori after her office refused to respond to inquiries, the US-based rights group said.
"As Miss Universe, you are expected to be a positive role model who sets a good example,'' PETA said in a letter to Ms Mori.
"Prove that your beauty is more than skin deep.''
"By choosing to wear fur, not only are you directly responsible for the deaths of dozens of animals, you're also sending a clear message to everyone who sees you that animals' lives are less important than fashion,'' it said.
PETA also offered Ms Mori weblinks to gruesome footage from dog and cat fur farms in China.
TKPN
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