Donald Trump has spoken and Miss California USA, Carrie Prejean, will keep her crown (for now). This is a mistake, but Mr. Trump being the great promoter that he is knows better than to start a riot (which firing Miss Prejean would have done).
Unfortunately, Donald Trump is not a marketer and he doesn’t really understand how to build brands.
Unfortunately, many people missed my point. I’m not speaking from a cultural or a political perspective here, I’m speaking about real marketing. I care about marketing and what makes brands -– be they people, organizations, political parties or companies— work or not work in both the short and long-term.
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