Miss Universe Law Suit is just another chapter in a harassment campaign against The Miss Mexico Organization (MMO), which started almost three years ago, in an attempt to get the Latin company to withdraw an Application for SEÑORITA MEXICO USA trademark, which is still under litigation before The U. S Trademark Trail and Appeal Board (USPTO). Miss Universe position is that they do not want the acronym “USA” to be used in connection with any beauty pageant, because according to them, this would constitute an infringement of their marks. they have not been able to prove that before the USPTO. It is important to mention that there other beauty pageants using the same composition: Miss Brazil USA, Miss Vietnam USA, and Señorita Colombia USA which even got theirs registered at the USPTO, and others, none of which are being sued nor harassed, as far as it is known. This seems highly discriminatory.
On March 5th, 2008, after a long three years litigation process, the USPTO ‘s appeals board decided that the registration for the SEÑORITA MEXICO USA would not generate any consumer confusion, therefore Miss Universe motion was denied. Following The USPTO’s resolution on March 5th which states that Miss Universe motion for summary judgment had been denied, Miss Universe filed a complaint with The U.S Federal District Court in Nevada on March 18th, 2008 against Adan S. Perez, Luz S. Bolivar and The Miss Mexico Organization which main objective is to intimidate The Señorita Mexico pageant organizers to get them to abandon the application for the Trademark Señorita Mexico USA.
TKPN
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