NBC Extends Miss Universe Deal

Pageant remains on network through 2010

March 29, 2007

Donald Trump

Miss America may be crowned on cable these days, but her beauty-pageant counterpart, Miss USA, is staying on network TV.

NBC and the Miss Universe Organization -- which is controlled by Donald Trump -- have agreed to a three-year extension of their current contract, which ends this year. Both pageants will remain on the network through 2010.

"Under the auspices of Donald Trump, NBC and the Miss Universe Organization, there has been renewed interest in these series of beauty pageants, especially among a new generation of younger viewers," NBC Entertainment president Kevin Reilly says. "NBC is proud to maintain this unique American cultural tradition as a viable series of competitive programming specials that continue to be a popular source of family entertainment."

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