Saturday, February 03, 2007

IHOP and Miss America Flip for Charity to Celebrate National Pancake Day



Free Pancakes to Benefit Charity on February 20

GLENDALE, CA -- (MARKET WIRE) -- January 30, 2007 -- Just one day after being crowned Miss America, Lauren Nelson, has been named the official spokesperson for National Pancake Day. On Tuesday, February 20, IHOP (NYSE: IHP) and Miss America will flip for charity with the second National Pancake Day celebration. IHOP will give away one free short stack of its famous buttermilk pancakes from 7 a.m. to 10 p.m. to all its guests, and in return, invite them to donate to their local children's hospital through Children's Miracle Network.

The newly crowned Miss America, Lauren Nelson, will take the stage as the official spokesperson for National Pancake Day, also known as Mardi Gras and Shrove Tuesday, a centuries-old tradition brought back to life by America's favorite pancake powerhouse. The Miss America Organization is also a partner of Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals throughout the United States.

"National Pancake Day is the perfect occasion to bring together families and friends, while raising significant funds for their local communities," said Carolyn O'Keefe, Chief Marketing Officer of IHOP Corp. "We're thrilled to partner with Miss America to help spread this message in support of Children's Miracle Network, and truly make a difference in the lives of thousands of children."

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