Children's Miracle Network Selected as National Platform for Miss America Organization

    First Time in History the Miss America Organization Creates On-Going
                          Philanthropic Alliance

   SALT LAKE CITY, Jan. 23 /PRNewswire/ -- Children's Miracle Network
today announced that they have been selected as the official national
platform for the Miss America Organization. This partnership represents the
first time in the 86-year history of the Miss America Organization that
they have adopted such a program. Children's Miracle Network has had an
18-year history working with the Miss America Organization, with this
newest initiative signifying a permanent and on-going relationship between
the two.
   The new partnership will provide opportunities for the Miss America
Organization to not only raise funds and awareness for the 17 million
children treated each year at the 170 Children's Miracle Network hospitals,
but also for the Miss America Scholarship Program, the world's largest
provider of scholarship assistance for young women, providing more than $45
million in cash and tuition scholarship assistance to them each year.
   "We are thrilled to have formed this national partnership to continue
to help the many children that are supported in every city in America by
Children's Miracle Network hospitals. Together, we'll work towards raising
funds for our scholarship program to enable young and talented women across
the country gain new opportunities," said Art McMaster, president & CEO
Miss America Organization. "We look forward to a long and rewarding
relationship with Children's Miracle Network."
   Each year the new Miss America, in addition to bringing awareness to
her personal platform, will be an official goodwill ambassador for
Children's Miracle Network as she raises funds and awareness for both
Children's Miracle Network and the Miss America Organization. This
partnership also extends to the woman competing at the local, state and
national levels of the pageant, asking each contestant who participates to
be responsible for raising funds on behalf of Children's Miracle Network
and the Miss America Organization.
   "We are honored to be selected as the official national platform of the
Miss America Organization," said Jim Hall, CEO and president of Children's
Miracle Network. "The Miss America Organization and Children's Miracle
Network have had an amazing 18-year history and we're looking forward to
building on that and increasing funds for both organizations."
   About Children's Miracle Network
   Children's Miracle Network is a non-profit organization dedicated to
saving and improving the lives of children by raising funds for children's
hospitals across North America. Each year the 170 Children's Miracle
Network hospitals provide the finest medical care, life-saving research and
preventative education to help millions of kids overcome diseases and
injuries of every kind. To learn more visit
http://www.childrensmiraclenetwork.org.
   About The Miss America Organization
   The Miss America Organization is one of the nation's leading
achievement programs and the world's largest provider of scholarship
assistance for young women. Last year, the Miss America Organization and
its state and local organizations made available more than $45 million in
cash and scholarship assistance. For more information, go to
http://www.missamerica.org.

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